Organisations around the world are now collecting and storing so much data that it is predicted it will reach 175 billion terabytes by 2025 – enough to fill a stack of DVDs stretching 222 times around the Earth’s circumference. Photo: Shutterstock

Why adopting data-driven technology and culture will be vital for future success of businesses

  • Storage, access and analysis of vast amounts of collected information can help firms stay competitive, says cloud computing provider Amazon Web Services
  • Start-up uses data and analytics to help customise fitness, nutrition and mental health programmes to its customers in India and United States