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Black is the new black

The latest LG OLED TV offers a powerfully captivating cinematic experience that shows black and colours in ways never seen before in home entertainment.

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Black is the new black

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A new series of high dynamic range (HDR) 2016 OLED TVs has just been unveiled by LG Electronics Hong Kong Ltd. (LG), including the highly anticipated LG 4K HDR OLED TV E6, that promises to engross viewers with close-to-perfection picture quality and crisp motion.

All of LG’s 2016 OLED TVs have earned the prestigious Ultra HD Premium seal of recognition from the UHD Alliance, which is formed by an impressive list of internationally renowned manufacturers, tech companies and film studios with the collective goal of advancing 4K TV. This certification means that the new OLED TVs meet its high standards for resolution, high dynamic range, peak luminance, black levels, wide colour gamut, audio quality, etc.

However, the new OLED line-up goes beyond that by being the first TVs in the market to support the newest HDR formats – HDR 10, the industry standard, and the Dolby Vision™ HDR – the latter of which has been adopted by an increasing number of studios during the filmmaking process. Viewers can now enjoy a truly unforgettable HDR experience with deeper rendering, perfect black and perfect colours on the new OLED E6, fully taking in the visual magic of blockbuster films.

This year also marks the 50th anniversary of LG’s television business. Since the first black and white TV the company developed in Korea in 1966, LG has continued to create products that redefine home entertainment with cutting edge display technologies and superior design like those packed in the new OLED series.

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