Dazzling issues to chew on

DIRECT marketing television advertisements are promising consumers what no amount of brushing can: dazzling white teeth. But dentists warn the quest for a mouth full of whiter-than-whites is unrealistic at best and disastrous at worst.

Yet teeth bleaching is gaining ground, encouraged by the advertisements' sparkling image embodied in Morgan Fairchild. 'You don't have to be rich, famous or lucky to have beautiful white teeth,' the American actress says.

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