Tsurumi Manufacturing setting its sights on Asian markets

Rising infrastructural investments and rapid urbanisation in developing economies present vast opportunities for companies to capitalise on diversified new ventures.

Paving the way for cross-infrastructural ventures is Japanese industry leader Tsurumi Manufacturing. The company offers packaged solutions in submersible pumps, dehydrators and vacuum pumps across various industry projects ranging from sewage treatment to nuclear power generation.

The company has more than 90 years of expertise in pump technologies and is the leading manufacturer of submersible pumps in Japan. A key to this success is the investments in research and development to enhance product durability, competitiveness and energy effectiveness.

"We try to improve our quality and long-lasting systems," says Osamu Tsujimoto, president. "For example, our clients used to work with pumps from European companies. But once they try our pumps, they tend to change to ours because of the reliability."

A growing presence across 45 countries in industries spanning construction, mining, agriculture, farming and engineering reflects Tsurumi Manufacturing's adaptation to local market needs. The company has established its second factory in Shanghai and has been purchasing local parts and materials to sustain a competitive edge in China. While still maintaining quality control standards, these efforts have led to a 30 per cent cost reduction.

Tsurumi Manufacturing has subsidiaries in Hong Kong, Taiwan, South Korea, Thailand, Malaysia, Singapore and Indonesia, and also covers the United States and Canada. Through its subsidiary in Dusseldorf, Germany, the company conducts sales in about 30 European countries.

Tsurumi Manufacturing rigorously selects materials and modifies its products to comply with regional regulations. It has sold more than 1,000 dehydrators in Japan and is looking to introduce them in Thailand, Indonesia and Malaysia.

"The Asian market is growing so fast, and we have to focus on it," Tsujimoto says. "We have a broad network and are open to more partnerships."

Tsurumi Manufacturing
www.tsurumipump.co.jp