What does a person have to do to order a drink these days without someone going on about the latest rage on the bar circuit - alcoholic sodas and lemonades? In the past six months, Hong Kong has gone crazy over 'soft' drinks - an ever-expanding variety of sodas aimed at young people who want to drink but do not like the taste of alcohol. Widely available in bars, the drinks are also sold in supermarkets and convenience stores.
If an older generation views with suspicion this attempt to expand breweries' markets to the younger, predominantly female crowd, the target consumers think it is a brilliant idea.