WHEN Alfred Dunhill started his upmarket products company 100 years ago, he little realised that its centenary would be celebrated by a bunch of freeloaders standing in a basement in Hongkong drinking outrageously expensive whisky.
Yesterday Alfred Dunhill launched its Centenary Blend, claimed to be the most expensive whisky in the world, in its shop in the Prince's Building as its contribution to reversing the downward trend in inflation.