Green card

It has taken a long time for the local holiday business to latch on to the concept of eco-tourism, even though it is the global industry's fastest growing sector at a time when competition for tourist dollars has never been keener.

The challenge today is to persuade people that there is more to Hong Kong than glass towers and glitzy shopping malls. Even if eco-tourism never takes up more than 20 per cent of travellers' time, it could mean a minimum of an extra day's stay for most visitors. That would raise hotel occupancy rates, and extend the benefits of tourism into rural areas.

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