The recent lack of enthusiasm in redeeming the Snoopy figures from a fast-food chain is to be applauded. If my memory serves me well, the redeeming frenzy last year saw people queuing around the fast-food restaurants as if waiting for supplies during war time.
People fainted on the spot, some dumped the food packs on the pavement, grabbed the figures and then went back to queue, some cut classes or even work to queue.