Falling in love, western style, is one of the strongest feelings a person is likely to experience in his or her lifetime. Women are generally considered its chief custodians - or victims, depending on your politics. No longer. Romance has been pronounced dead by the chick-lit industry. Now, a glut of self-help guides is working on the post-mortem examination.
The tone of blockbusters such as Sex and the Married Girl, The Programme: 15 Steps to Finding a Husband After 30 and The Rules registers somewhere between a business plan and a military campaign. So, there is plenty to dismay the thinking reader. But this does not include, in my view, what appears to offend critics most: the notion that love involves a series of trade-offs.