Design isn't limited to the world of fashion. The 'look' of a newspaper is just as important as the stories and photos in it. Not only does a paper need to be eye-catching, it has to be easy to read. Everything should have its proper place so that readers know where to look for the stories that interest them. For example, the lead (or main) news story always appears on the front page, features and editorials are in the middle of the paper, sports and classifieds are found at the back, and so on.
Readers are busy people, so the layout of each page should help them scan quickly for information. Each story should have a headline and a byline (the reporter's name); and every photo needs a caption to identify the people, places or events in it. For easy reference, all pages should also include the paper's masthead (name and logo), the date and page numbers.