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Air China seizes high-tech advantage

Air China, the mainland's largest commercial airline, has selected specialist aviation software systems supplier Sabre Airline Solutions to provide a clutch of analytical technologies to boost the carrier's marketing, sales, strategic network and planning decisions. The deal is the first such contract in the mainland for market information data tapes (MIDT) tools, which analyse global distribution system (GDS) bookings. Air China will process its MIDT data through the Sabre WiseVision Data Services, turning large volumes of complex booking transactions from GDSs into mission-critical information for making timely, facts-based operational decisions. 'Air China will have a clear view of total market demand and true market share in key international markets,' said Qui Feng, deputy general manager for network and revenue management at Air China. 'This information is critical to support strategic decisions on our international routes.' The move by Air China to employ the latest in business intelligence technology is expected to spur other emerging airlines in Asia to adopt the same strategy. 'There has never been a better time than now to build accurate models and forecasts of airline passenger demand in this critical Chinese market,' said Andrew Powell, vice-president at Sabre Airline Solutions Asia-Pacific.

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