Robyn

Robyn

Robyn

(Island)

This is the third time around for Swedish singer-songwriter Robyn's eponymous album.

The 28-year-old, born Robyn Carlsson, first handed it to her bosses at Jive Records in 2004, but when they scoffed at her jagged, electro-pop she decided to take matters into her own hands.

The next year she went it alone, starting her own label, Konichiwa Records, taking the name from what is arguably the best track on the album. The record shot to No 1 in Sweden and earned her best album, best composer and best pop female at the Swedish Grammys.

She repackaged it for the British market earlier this year and has now released it to the rest of the world. In an age when business models in the music industry are failing left and right, we can forgive any tactic that gets a worthy set of songs heard.

Her new sound lays Robyn's saccharine sweet voice over flatulent bass grooves on tracks like Who's That Girl? and Konichiwa Bitches - which gives Hong Kong a mention: 'I'm a kick ass all the way to Hong Kong/ Make their balls bounce like a game of ping-pong' - then slows down to a smoother R&B groove on tracks such as Crash and Burn Girl and Should Have Known. Bum Like You and Cobrastyle veer into drum-and-bass territory while maintaining a kind of Romper Room ridiculousness. The same goes with Handle Me, which apes Avril Lavigne's act perhaps better than Lavigne herself, and is the one bore in the bunch. As with Robyn's promotional tactics all is forgiven. When held to the framework of the R&B and rap coming out of the US music machine of late, the world is ready to give something else a listen.

Maybe for Robyn, third time will be lucky.