Changing the face of world business

Global work groups, or virtual teams, have come into their own as companies have reduced spend on executive travel and opted instead to work on projects and communicate across time zones via teleconferencing, webcasts, and instant messaging as the global economic crisis bites.

This virtual work model has been common in the technology sector for some years as companies with customers spread worldwide have had to find ways of linking up their research and development centres (R&D) to service customers 24 hours, seven days a week. Microsoft is a master at global work groups, with its R&D centres worldwide that were set up specifically to enable work to proceed on multiple projects continuously.

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