A fresh-faced glow is no longer the domain of women. This holiday season sees a proliferation of men-only facial treatments and even spas and skincare boutiques solely reserved for their domain.
Treatments manager Kathryn Cousins at The Oriental Spa at The Landmark, Mandarin Oriental, says the demand for men's facials has increased 50 per cent since last year. 'Our decision to launch treatments and products specifically for men was entirely customer-led,' Cousins says. 'Men are becoming more discerning with what they use on their skin.'