Source:
https://scmp.com/business-reports/business/topics/indonesia-business-report-2018/article/2152541/tri-jaya-tangguh Business
Tri Jaya Tangguh turns expertise in quality coconut production into global alliances
Supported by:
Discovery Reports
(From right) Amin Salim, chairman and Marissa Salim, marketing
Tri Jaya Tangguh (TJT) is making waves in the global coconut industry, emerging as one of Indonesia’s leading coconut product manufacturers with the capability of processing up to a quarter of a million coconuts daily.
Established as a privately owned business in 2006, TJT began producing desiccated coconut in 2008, processing approximately 80,000 coconuts per day. Since adding Santan ACC Coconut Cream and Yamacoco Coconut Water to its line of products, TJT has increased that volume to 250,000 coconuts per day. It aims to double the number in the next five years.
Having quadrupled its production rate within a decade, TJT acknowledges its two keys to success: growing the best coconuts in the rich soil of Gorontalo province, Sulawesi, and maintaining a reliable supply by closely collaborating with committed farmers.
“We owe our success to the farmers who work very diligently to supply the coconut,” says Amin Salim, chairman. “They are determined, and they are motivated to make Gorontalo a better place.”
Be it the dairy-free creaminess of coconut milk, the dietary-fibre-rich desiccated coconut, or the high electrolyte count of coconut water, TJT is dedicated to attaining the most premium health qualities in its products. The company yields delicious and organic coconuts derived from completely natural means, steering clear of genetically modified organisms and hybrid trees.
TJT strictly complies with regulations, having acquired an FSSC 22000 Food Safety System Certification. The certification is fully recognised by the Global Food Safety Initiative and is based on existing ISO standards. Nestle and Magnum are among the many companies that TJT supplies, alongside traders from China, Russia, Poland and Britain.
TJT welcomes partnerships with original equipment manufacturers, especially in China. As part of its drive to expand capacity in the next five years, the company is also open to technological partners for knowledge transfer. TJT wants to bring the goodness of coconuts to the world, and is also looking for the right partners to act as distribution channels to the wider global market.