Source:
https://scmp.com/business/companies/article/2166963/jollibee-other-southeast-asia-businesses-expanding-hong-kong
Business/ Companies

Jollibee, other Southeast Asia businesses expanding in Hong Kong – thanks in part to fan base of foreign domestic helpers

Despite Hong Kong’s notoriously high rents, a number of Southeast Asian businesses are expanding.

Despite Hong Kong’s notoriously high rents, a number of Southeast Asian businesses are expanding.

Fried chicken wizard Jollibee, retailer Charles & Keith and flavoured French fry maker Potato Corner are among Southeast Asian businesses expanding in Hong Kong, helped in part by a huge fan base: the city’s 370,000 domestic helpers, nearly all of whom hail from Indonesia and the Philippines.

Jollibee – a popular chicken and burger place in the Philippines, with 1,062 stores – has eight restaurants now in Hong Kong, and plans to dramatically ramp that up. It will open 41 total outlets over the next five years in Hong Kong and Macau, though it declined to say how many stores in each city.