Kersti Strandqvist and Chris Williams say it's time to discuss menstrual cycles openly, to change attitudes that disadvantage women and girls
British tennis professional Heather Watson shocked the sports world last month at the Australian Open when she acknowledged her period. In 2012, women in China raised eyebrows when they criticised a civil service medical examination that asked detailed questions about their menstrual cycles. And in India, a young married couple have created a comic book to educate girls about this natural, healthy bodily function.
Increasingly, brave women (and a few men) are breaking the taboo that prevents honest discussions about menstruation. Now, government and business leaders must lend their voices.