Source:
https://scmp.com/country-reports/country-reports/topics/australia-business-report-may-2019/article/3011230/midway Country Reports
Midway Metals reduces lead times in stainless steel production
- Company plans to boost Australian market share with equipment investment as it seeks partnerships
Supported by:
Discovery Reports
Paul Batty, managing director
Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com
With an almost insatiable demand for stainless steel in the energy, medical, construction, automotive, transport, food and beverage and other sectors, it would be virtually impossible for modern society to move forward without what is arguably the world’s most versatile material that defines the industrial age. Understanding the many applications of this alloy, Midway Metals has dominated the Australian market through its innovative machinery and a complete range of stainless steel products such as coils, sheets, plates, bars, pipes, tubes, fittings and valves.
“Our blanking line machine has a stretcher leveller, which is quite a one-of-a-kind way of flattening and levelling stainless steel. There’s no one else in the market here that does that,” says Paul Batty, managing director.
Established in 1982, the stainless steel innovator has positioned itself at the forefront of cutting-edge steel manufacturing by providing value-added services from procuring, stocking, identifying service needs to after-sales service support.
With seven locations in Australia, an office in New Zealand and a manufacturing operation in Vietnam, Midway Metals is committed to meeting its customers’ needs and expectations through its people and the constant upgrading of its products and services. These are the key areas where Midway Metals draws its strength.
“We try to have a point of difference in our position in the market,” Batty says. “We keep innovating, moving forward and improving to grow our business.”
Midway Metals’ range of products caters to different industries such as food and beverage, marine, infrastructure, architecture and even petrochemical. Together with its processing services, the company holds a 25 per cent share of the Australian market, which it aims to raise to 30 per cent in five years by investing in new equipment and expanding its facilities.
Midway Metals is the sole distributor of Avesta Welding and voestalpine Böhler Welding consumables.
The company is interested in partnerships with Asia-Pacific suppliers to expand its network particularly in Australia, China and Vietnam.