Source:
https://scmp.com/country-reports/country-reports/topics/germany-business-report-april-2019/article/3005091/danieli
Country Reports

DANIELI Fröhling achieves continuous innovations through strong partnerships

  • DANIELI Fröhling has been at the forefront of the latest technology innovations for the steel and non-ferrous metals industry
(From left) Jörg Schröder, executive vice-president of DANIELI for Central Europe and managing director of DANIELI Germany; and Elmar Weber, executive vice-president

With in-depth understanding of metal forming processes, DANIELI Fröhling has been at the forefront of the latest technology innovations for the steel and non-ferrous metals industry. Since designing its first complete slitting line some 70 years ago, DANIELI Fröhling has built a solid reputation as a specialist designer and manufacturer of high-performance cold rolling mills, slitting and cut-to-length-lines, double-sided milling machines, auxiliary plants and ecological systems.

“We’ve always striven for technological market leadership to constantly meet the evolving and increasing demands of our customers,” says Jörg Schröder, executive vice-president of DANIELI for Central Europe and managing director of DANIELI Germany, DANIELI Fröhling’s holding company. “This drive to keep pushing for the next evolution is our competitive strength. And we rely on our valued partnerships with customers to ‘explore the unexplored’ to strengthen our technical competence.”

This drive to keep pushing for the next evolution is our competitive strength Jörg Schröder, executive vice-president of DANIELI for Central Europe and managing director of DANIELI Germany

Leveraging the expertise and resources of DANIELI Group – its Italy-based parent company, DANIELI Fröhling delivers custom-made equipment to meet customers’ specific requirements. Apart from supplying rolling mills with configurations spanning 2hi up to 20hi mills, DANIELI Fröhling is the established market leader in high-speed edge trimming lines, achieving the world’s fastest line speeds at 1,830 metres per minute. The German company has gained prominence for its advanced technologies such as the flex rolling mills for special steel applications and the most efficient DANREACT customer support programme.

DANIELI Fröhling supplies its equipment worldwide, from Europe to the United States and China. Through the DANIELI Group, it has an established set-up in China where it has been the preferred partner of leading manufacturers in the copper and aluminium sectors. DANIELI Fröhling sees market opportunities in the flourishing automotive business and the expected resurgence of the copper industry – two industry sectors where it is well-positioned with latest references at cutting-edge technologies.

“Our ultimate goal is to be more than a supplier to our customers,” Schröder says. “We are committed to be a partner to them to jointly grow together and achieve more.”