Hinduja Bank delivers Swiss banking with Asian characteristics

Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com

When the Hinduja Group established Hinduja Bank (Switzerland), it combined world-renowned Swiss banking heritage with Asia’s passion for building lasting business relationships.

“We are the opposite of the big banks as we always emphasise a more intimate and personalised approach in dealing with clients,” says CEO Gilbert Pfaeffli. “We always make ourselves available to them and have become increasingly flexible in offering customised solutions to meet varying business requirements.”

This strategy characterises how the bank delivers innovative solutions in the field of wealth management and private banking.

One of the biggest attractions of Hinduja Bank, however, is its direct access to many business opportunities worldwide through its association with the Hinduja Group.

The century-old transnational business empire gives the bank access to a wide range of public and private market investment options and emerging market experts, especially in India and the Middle East.

The Hinduja Group’s global network, for instance, lends Hinduja Bank a wealth of knowledge on international legal and financial structures.

Meanwhile, the bank’s subsidiary, Paterson Securities, offers clients of Hinduja Bank privileged access to Indian capital markets, being India’s oldest and leading stock brokering firm.

Looking forward, Hinduja Bank is committed to building a stronger financial institution. It is particularly looking for potential partners with established networks with ultra-high-net-worth individuals and decision makers in Southeast Asia, Hong Kong and mainland China. The bank is also building an information technology infrastructure that will allow it to serve clients worldwide from existing offices in Switzerland and other key locations including Dubai, London, Paris, New York, Chennai, Mumbai, Mauritius and the Cayman Islands.

“We are reinforcing our structural foundations in line with our goal of becoming an industry benchmark for quality and investment strategy in the near future,” Pfaeffli says.

Hinduja Bank (Switzerland)
www.hindujabank.com