Source:
https://scmp.com/country-reports/country-reports/topics/switzerland-business-report-march-2019/article/2189457 Country Reports
FoxTown Factory Stores gives luxury brands shopping a more affordable spin
- Asian tourists now comprise 12 per cent of FoxTown’s visitors
Supported by:
Discovery Reports
Silvio Tarchini, president
As the beautiful home of a number of Swiss heritage sites consisting of churches, stately homes and archaeological sites, the picturesque town of Mendrisio offers an unforgettable cultural experience that draws quite a number of tourists from around the world. Nestled at the heart of Mendrisio, strategically situated near Milan and Lugano, another gem shines in the form of FoxTown Factory Stores.
The outlet centre houses some of the world’s biggest names in fashion under one roof — Gucci, Salvatore Ferragamo, Valentino and Prada, among the more than 250 brands in FoxTown. It boasts one of the widest selections of luxury goods at prices 30 to 70 per cent lower than in boutiques seven days a week, all year round.
Combining these compelling prices with Switzerland’s 7.7 per cent value-added tax, FoxTown makes luxury items more affordable and accessible to more than 3 million visitors it welcomes annually.
“We want to continue adding more to provide a premium tourist experience. We’re looking to attract more brands,” says president Silvio Tarchini.
There are also seven different bars, restaurants and a casino in the complex to complement the FoxTown experience.
FoxTown is increasingly making a name for itself in Asia as the go-to shopping destination. With Asian tourists growing in importance, comprising 12 per cent of FoxTown’s visitors, the company pursues strategic partnerships with financial institutions and tourism organisations to help create a seamless experience for shoppers. For additional perks, particularly for Chinese customers, FoxTown has forged an alliance with UnionPay and Alipay.
Aiming to reward its frequent shoppers, FoxTown is set to launch a loyalty programme this year that entitles members to an array of additional services, such as personal shoppers, VIP lounges, further discounts and many more.
“We want every customer who leaves FoxTown to be impressed. We want them to gain a memorable experience that will keep them coming back,” Tarchini says.