Source:
https://scmp.com/lifestyle/fashion-beauty/article/2164732/first-lady-effect-fashion-how-their-choices-outfit-can
Lifestyle/ Fashion & Beauty

The first lady effect on fashion: how their choices of outfit can transform a label’s fortunes

The West’s fascination with what royalty and leaders’ wives wear is well known, but how about Asia? Peng Liyuan of China has a strong influence on Chinese fashion choices, but the effect is less noticeable elsewhere

The West’s fascination with what royalty and leaders’ wives wear is well known, but how about Asia? Peng Liyuan of China has a strong influence on Chinese fashion choices, but the effect is less noticeable elsewhere

In today’s digital age, whether at a diplomatic gathering or a royal wedding, luxury brands get lashings of free publicity.

US first lady Melania Trump loves European luxury; French first lady Brigitte Macron sports patriotic red, white and blue outfits on an overseas visit; the Duchess of Cambridge exudes elegance, Michelle Obama cool glamour, and Jordan’s Queen Rania impeccable style. Endless articles dissect a single white dress worn at a British royal wedding.