Dior CEO Pietro Beccari at 30 Avenue Montaigne in Paris. Photo: Brigitte Lacombe
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https://scmp.com/lifestyle/fashion-beauty/article/3204942/5-fashion-stories-2022-cartier-dior-some-best-conversations-we-had-luxury-brand-ceos Fashion & Beauty
5 fashion stories of 2022: from Cartier to Dior, some of the best conversations we had with luxury brand CEOs
- Cartier CEO and president Cyrille Vigneron told the Post that the brand has come out of the pandemic almost unscathed by focusing on its timeless products
- Pietro Beccari said Dior ‘believes in the future of Hong Kong’, while Hong Kong-born Charles Leung talked about the human story behind LVMH jewellery brand Fred
Hong Kong-born Fred CEO Charles Leung with the granddaughter of Fred founder Valerie Samuel. Photo: Fred
We talked to a wide variety of luxury fashion company heads this year, from the first Asian CEO of a brand owned by LVMH, the largest luxury group in the world, to the co-founder and CEO of one of the hottest skincare labels right now.
Here are some highlights from what they told the Post.
Why Cartier remains a success story
Cartier has come out of the pandemic almost unscathed, and its CEO and president Cyrille Vigneron believes it is down to its focus on timeless products, just like Rolex and Hermès. The war in Ukraine has forced jewellers to re-examine their supply chains, Vigneron says; Cartier has made a stand over a Russia-controlled diamond supplier. Read more
Dior CEO on its new Paris store
Pietro Beccari is very proud of Dior’s new 30 Avenue Montaigne store, a project also close to Arnault’s heart as it was his first office as a young entrepreneur. Ahead of Dior’s August opening of a new store on Hong Kong’s Canton Road, Beccari says the brand “believes in the future of Hong Kong”. He also talks about LVMH head Bernard Arnault and why the “anti-metaverse” is so important. Read more
Fred CEO Charles Leung with Valerie Samuel, the granddaughter of Fred founder Fred Samuel, at the opening of an exhibition in Paris. Photo: Fred
‘They asked if I could make Fred loved in Asia’
Hong Kong-born Charles Leung, who made LVMH jewellery brand Chaumet a household name in Asia-Pacific, is charged with doing the same for another jewellery marque, Fred, especially in China.
He talks about the human story behind the brand, returning to its high-jewellery origins and making those pieces appeal to a younger generation of customers. Read more
Tory Burch (left) and Pierre-Yves Roussel at the 2021 Met Gala in New York. Photo: WireImage
Why Tory Burch won’t hike prices or do a streetwear collaboration
Pierre-Yves Roussel, who is married to Tory Burch and CEO of her eponymous brand, believes it is not fair to raise prices and expect consumers to just accept it.
China still has a lot of potential, he says, but admits the brand needs more visibility in the rest of the world. Read more
Augustinus Bader (left) and Charles Rosier attend Fashion Group International’s Night of Stars 2021 in New York. Photo: Getty Images
How two novices made Augustinus Bader luxury skincare a must-have
When Augustinus Bader debuted in 2018, the co-founders, Augustinus Bader and Charles Rosier, sought the endorsement of celebrities such as Victoria Beckham despite barely knowing who any of them were.
When its products – The Cream and The Rich Cream – launched, word of mouth took over and its rapid rise began. Now it is looking to expand in Asia-Pacific. Read more