See it, like it, buy it, wear it. Burberry changes all the rules
Fashion house introduces major changes to its collections and the way they are presented and sold
The highly desirable military coats and sequin shifts on the Burberry catwalk at London Fashion Week are the last that you will have to patiently pre-order and wait six weeks to receive. From next September Burberry will present men’s and women’s collections together and they will be available to buy straight after the show. The collections will no longer be classed by the seasons but as September and February. This means a customer can see a great looking coat on a model and buy it then and there.
Burberry has unleashed upheaval in the fashion calendar that will thrill customers. Tom Ford and Tommy Hilfiger are following suit and more designers are sure to join.