Source:
https://scmp.com/lifestyle/motoring/article/2109354/under-chinas-geely-sports-car-maker-lotus-looks-add-its-pedigreeMotoring
Under China’s Geely, sports car maker Lotus looks to add to its pedigree and enter new markets
Chinese carmaker’s deep pockets and hands-off management of acquisitions, combined with British marque’s engineering excellence, point to a rosy, and possibly electric, future for the car company
Chinese carmaker’s deep pockets and hands-off management of acquisitions, combined with British marque’s engineering excellence, point to a rosy, and possibly electric, future for the car company
An assembly hall sits rusting on a 22-hectare factory complex in eastern England, surrounded by an expanse of green farmland. The forlorn structure is a reminder of the latest failed attempt to revive Lotus Cars, a specialist sports car maker and engineering powerhouse.
In its heyday, Lotus was revered for lightweight racers favoured by James Bond and Mario Andretti. The company’s engineering talent was so well respected it developed a successful consulting firm, with clients including General Motors (GM), Aston Martin and Tesla.