Consumerism and brand fixation have infiltrated the underworld. Hong Kong's ghosts are a rich lot, many of them with their own fleet of luxury cars, iPhones and houses with servants to keep their bullion dust-free, discovers Tiffany Ap
Hong Kong is one of the world's most expensive cities in which to live. But it's a bargain to exist in its underworld if the array of joss paper offerings at the cluster of paper-goods shops on Queen's Road West is anything to go by. A colourful stack of HK$500 million in banknotes sells for HK$2, while eight bars of replica gold bullion costs just HK$10. Does your ancestor need a bit of jade jewellery, a watch, or a credit card? That'll be HK$18 please.
Hell money, also sometimes referred to as ghost money, is burned as offerings to ancestors every year during the lunar calendar ghost month, which ended on September 4. The long-held tradition in Chinese culture sees devotees buy joss paper replicas for just about everything imaginable, from renditions of food, such as roast chicken, to daily necessities, such as toothpaste and shirts. These items are all needed for spirits to live comfortably in the afterlife, so the belief goes.