JOYCE’s autumn/winter 2017 campaign focuses on individuality, not gender.
Source:
https://scmp.com/magazines/style/fashion-beauty/article/2107797/joyce-teams-visual-artist-james-jean-launch-gender Luxury
JOYCE teams up with visual artist James Jean to launch gender-free fashion campaign
JOYCE’s new campaign blurs boundaries to focus on individuality
JOYCE’s autumn/winter 2017 campaign blurs gender boundaries.
JOYCE’s autumn/winter 2017 campaign focuses on individuality, overlooking the boundaries set by conventional men’s and women’s dress codes. It partnered with renowned visual artist James Jean to launch its gender-free collection. Mesmerising pieces of artwork have been created to represent beauty unbound by gender.
Joyce will host an exhibition in Central next month.
Jean, a Taiwanese American visual artist, who has previously collaborated with various high-profile brands such as Prada, says: “I’m very pleased to be able to explore the themes of gender fluidity with JOYCE.”
In celebration of the collaboration, Joyce will host an exhibition in Central next month.
Two looks from Joyce’s autumn/winter 2017 campaign.