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https://scmp.com/magazines/style/luxury/article/3027115/style-edit-why-givenchys-lush-eden-bags-are-ariana-grandes Luxury
STYLE Edit: why Givenchy’s lush Eden bags are Ariana Grande’s new arm candy
In her debut appearance for the luxury brand, the singer sports its new handbags in the ‘Arivenchy’ autumn campaign. Givenchy loyalists – and Ariana’s 163 million Instagram followers – are thrilled
Givenchy’s Eden line includes the Medium Eden, the Small Eden – that can be styled over the shoulder or across the body with an adjustable chain strap — the Nano Eden and the Mini Eden (pictured).
If you’re not one of Ariana Grande’s 163 million Instagram followers, nor one of Givenchy’s 13.6 million, then you may have missed the “Arivenchy” campaign that took the internet by storm this month.
The brand's Fall campaign features Grande in artistic director Claire Waight Keller’s latest collection. The hero shot spotlights the American singer in a tailored emerald suit and the new statement bag of the season, Eden.
Originally unveiled at the Fall 2019 runway, the Eden line follows Keller's “lush paradise” theme with a focus on soft, exotic finishes and colourway options ranging from earthy hues to vibrant Amazonian gradients.
The collection also underscores Givenchy’s know-how when it comes to artisanal leatherworking, particularly in the Eden's pronounced bevelled edges.
Available in various kinds of leather – including ostrich, crocodile-effect and python – the Eden evokes a strange yet luxurious richness against its sharply constructed frame. The collection also underscores Givenchy’s know-how when it comes to artisanal leatherworking, particularly in the Eden's pronounced bevelled edges.
Grande, who makes her debut appearance for the Givenchy brand, wears the crocodile-embossed Medium Eden messenger bag in the Fall campaign, but the line also includes the Small Eden – that can be styled over the shoulder or across the body with an adjustable chain strap — the Nano Eden and the Mini Eden.
Hand-placed aubergine lining and extra pockets can be found in the interior compartment, while outside details include the gold “Givenchy Paris” signature embossed on the front, an outer flat pocket on the back, and the unmistakable Double-G twist clasp in gold with a satin finish.
The Eden line follows Keller’s ‘lush paradise’ theme with a focus on soft, exotic finishes, and colourway options ranging from earthy hues to vibrant Amazonian gradients.
For the two-tone leather options, the geometric contrast stitching on the soft flap forms a “V” shape, likened to the “V” one would see on the GV bag or Givenchy couture necklines.
Personalisation is available for the Medium Eden. Owners can remove or swap their Eden straps for crocodile-embossed leather straps or ones embellished with studded lozenges (the diamond pattern, not the cough drop).
Interchangeability is a theme that Keller has committed to in successive seasons, so that loyal Givenchy fans can update their bags and accessories depending on their fashion, desired functionality or mood.