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https://scmp.com/magazines/style/luxury/article/3035135/how-new-york-citys-richest-neighbourhoods-billionaires-row
Style/ Luxury

How New York City’s richest neighbourhoods – Billionaires’ Row and Tribeca – present 2 different faces of America’s super wealthy

With views of Central Park, luxury skyscraper apartments in New York’s Billionaires’ Row can sell for more than US$60 million – but celebrities prefer ‘paparazzi-proof’ buildings on Tribeca’s quiet streets, writes Katie Warren

Billionaires’ Row has seen some high-profile sales to billionaires who likely won’t live there full time.

I recently toured two of the most expensive areas for real estate in New York City: Billionaires’ Row, a set of super-tall luxury skyscrapers along the southern edge of Central Park, where condos start at more than US$3 million and can cost upwards of US$60 million; and Tribeca, a trendy downtown neighbourhood where the median sale price is a cool US$3.8 million.

Tribeca, the city’s richest zip code, has an average income of US$879,000, and has been known to attract celebrities and young people. Billionaires’ Row, meanwhile, has seen some record-breaking sales – naturally between billionaires.

After spending time in both parts of the city, it was clear that the two areas represent two different faces of wealth.

On Billionaires’ Row, the ultra-wealthy buy penthouses they will rarely set foot in – all for the prestige of Central Park views

Billionaires’ Row, a set of eight ultra-luxury skyscrapers along the southern end of Manhattan’s Central Park, has seen some of New York City’s richest home sales ever.

It includes Central Park South, New York City’s most expensive street in 2019, where the median sale price is currently US$9.8 million.

In 2014, Dell Technologies founder Michael Dell paid about US$100 million for a penthouse in the One57 tower, which was the most expensive home ever sold in New York City at the time. And in January 2019, hedge fund manager Ken Griffin shattered that record by purchasing a US$238 million penthouse in nearby 220 Central Park South.

Tribeca is the city’s richest Zip code, with an average income of US$879,000 and a median home price of US$3.8 million. Photos: Business Insider
Tribeca is the city’s richest Zip code, with an average income of US$879,000 and a median home price of US$3.8 million. Photos: Business Insider

Billionaires’ ghost town?

Yet these record-breaking sales hide the fact that many Billionaires’ Row condos are sitting empty.

The area’s wealthy buyers may rarely even set foot in their pricey apartments. Dell, for example, lives primarily in Austin, Texas. And Griffin is based in Chicago and has made extravagant real estate purchases in London and Miami in addition to New York.

The Billionaires’ Row towers also currently have a glut of high-end inventory, with more than 40 per cent of condos unsold, Curbed New York recently reported.

And then there’s the neighbourhood to consider. Billionaires’ Row’s Midtown Manhattan location is a bustling business, tourism and retail district. And as two full-time real estate investors recently told me, the “traffic, noise, hassle and retail” don’t make it an area where most New Yorkers actually want to live, however prestigious the address.

I recently toured a US$58.5 million condo on Billionaires’ Row, and my impression was that those who’d pay that price for such a home are paying mostly for the views and the prestige of being able to say they own a home on New York City’s Billionaires’ Row – even if they barely actually live there.

Try Tribeca

Tribeca is a vibrant, walkable neighbourhood that attracts young people with its trendy nightlife and luxury fitness studios.

The residents are affluent, with an average income of US$879,000, according to Bloomberg. And many of them are celebrities, drawn in by “paparazzi-proof” buildings on quiet, cobblestoned streets that are within walking distance of restaurants, bars and luxury fitness studios like Equinox and SoulCycle.

Tribeca is full of leafy, cobblestoned streets and trendy bars and restaurants.
Tribeca is full of leafy, cobblestoned streets and trendy bars and restaurants.

Millennials, in particular, cite walkability as a key factor when deciding where to live, and the so-called wellness generation is happy to spend its money on pricey gym memberships, so it’s no surprise that Tribeca is a relatively young neighbourhood, with 45 per cent of the population aged between 18 and 44.

When it comes to real estate, Tribeca is known for its loft-style low-rises that couldn’t be more different from a 300-metre-tall (1,000 foot) Billionaires’ Row skyscraper.

While Billionaires’ Row seems to rely on the traditional prestige of Central Park views and the purchases of billionaires who may rarely even live there, Tribeca’s liveliness and village charm embody the younger tastes of wealth in the city.

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This article originally appeared on Business Insider.