Source:
https://scmp.com/magazines/style/luxury/article/3052892/louis-vuitton-chanel-or-prada-plastic-passe-luxury-reusable
Style/ Luxury

Louis Vuitton, Chanel or Prada? Plastic is passé – luxury reusable water bottles will be the must-have trend of 2020

As plastic is shunned and sustainable fashion trends, the reusable water bottle industry will be worth US$1.1 billion by 2027, according to the US-based Transparency Market Research

Plastic is passé – Louis Vuitton, Chanel and Prada water bottles are this year’s must-have accessory. Photos: handouts

As disposable plastics are increasingly shunned around the world – plastic straws, barely forgivable; glowsticks, an abomination! – and the government and media urge us to recycle and reduce for sustainability matters; reusable items such as water bottles, coffee cups and cutlery have become must-have items. US-based Transparency Market Research predicts the reusable water bottle industry will be worth US$1.1 billion by 2027.

Actress Maggie Rogers carried one to the red carpet of the Grammy’s this year. So it’s no surprise high-street labels and designers are eagerly jumping on this bandwagon. Here’s a list of fashionable quenchers we think are worthy of investing:

Personal runway

Prada water bottle. Photo: Prada
Prada water bottle. Photo: Prada

Landing in Hong Kong last Christmas as a part of its Dreamscape pop-up exhibition, Prada’s first stainless steel water bottles, in semi-glossy black and matt silver finish, are capped with a screw top and a handle so you can turn any surrounding – gym, your walk to work, dog park – into a personal runway.

Honourable deeds

Louis Vuitton water bottle holder. Photo: Louis Vuitton
Louis Vuitton water bottle holder. Photo: Louis Vuitton

Saving the environment and fulfilling our recommended eight glasses a day are honourable deeds but we can only sacrifice fashion to a certain degree, and repeating the same totes to lug around our quenchers is definitely a faux pas. Cue Louis Vuitton’s autumn-winter 2019 bottle holder. Dotted in the brand’s signature Monogram Eclipse on black leather, the 21.5cm-tall cylindrical pouch goes agape at the top via a silver-tone metal zips, both embossed with the logo. An adjustable strap ensures it complements any look.

True opulence

Chanel flask. Photo: Chanel
Chanel flask. Photo: Chanel

For true opulence, drink out of Chanel’s golden water bottle traced with its signature chain-link strap. Launched in its Cruise 2020 collection and aptly named Flask Bag, its details start at the top, where a minute interlocking CC charm and a separate strap fill the carrying loop. The holster in black lambskin is quilted and wrapped with a gold-tone metal sling so fans like singer Maggie Rogers can swing it over their shoulders and slay.

Paying homage

Pay homage to Mother Earth for the bountiful H20 essential to our survival with Vivienne Westwood’s Gaia Bottle, named after the Greek primordial deity in charge of all life as we know it. Made with Italy’s 24Bottles for World Water Day in March 2019, this stainless-steel number can insulate hot liquid for up to 12 hours and cold for a full day. The exterior is awash with a matt finish and printed with the fashion designer’s hand-drawn graphic.

Infinite possibilities

Fashion prodigy Virgil Abloh breaks free from his French label to join hands with Évian as creative adviser for sustainable innovation design to launch its limited edition “One Drop can make a Rainbow” collection. The inspiration for the bottles came from the infinite possibilities symbolic of the colourful arch. What manifested late last year were two 75cl bottles adorned with rainbow colours and four Soma shatter-resistant glass water bottles wrapped with an easy-grip protective silicone sleeve and topped with a leakproof bamboo cap.

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