De Beers’ Talisman yellow gold cocktail ring with yellow rough diamonds and white polished diamonds weighing 3.99 carats.
Source:
https://scmp.com/magazines/style/luxury/article/3157216/style-edit-de-beers-i-do-campaign-celebrates-love-and Luxury
STYLE Edit: De Beers’ ‘I do’ campaign celebrates love and commitment this holiday season as the brand introduces new Enchanted Lotus and Talisman pieces, as well as its Snow Dance line
- The ‘I do’ campaign showcases a range of diamond jewellery from the brand’s two houses – De Beers Jewellers and De Beers Forevermark
- Those powerful words mean more than marriage to De Beers, taking on a wider meaning to evoke commitment to friends, family, society and nature
De Beers’ Enchanted Lotus high jewellery ring and choker. Photos: De Beers
Diamonds are widely seen as the ultimate symbol of love and commitment – eternal values that De Beers is celebrating in its new global campaign “I do”, which focuses on the promises we make to our loved ones and ourselves. They are values celebrated in the spellbinding jewellery De Beers have created to help mark this festive season in style, with a gift for a loved one that will be treasured forever.
The words “I do” are associated with marriage proposals, but in De Beers’ hands they take on a wider meaning, as the key to all kinds of commitments: to love, friends, family, society or nature. Those last two have come into particular focus recently, and so the campaign also reflects De Beers’ commitment to sustainability and responsible practices, and its determination to take practical action to improve society.
The “I do” campaign showcases a range of jewellery from the brand’s two houses – De Beers Jewellers and De Beers Forevermark – symbols of the sort of personal promise or resolution that changes lives for the better. Mainly shot outdoors, in forests, fields or by the sea, the campaign showcases an inclusive notion of commitment, showing what it means to a broad range of couples and individuals via a series of vignettes.
Speaking of commitment, the brand has been synonymous with the very finest diamonds, transforming the stones into spectacular creations through bold, distinctive designs. This holiday season, the house’s imagination is fired by the beauty of the natural world, adding a range of new creations to two of its most coveted high jewellery collections – Enchanted Lotus and Talisman – as well as introducing a dazzling new diamond line, Snow Dance.
A high jewellery ring from the Enchanted Lotus collection in white gold with 6.78 carats of diamonds.
The singular beauty of the lotus flower, a symbol of purity and eternity, inspires the Enchanted Lotus collection, represented by a breathtaking assembly of round brilliant cut diamonds surrounded by pear-shaped diamonds. This year the much-loved collection has been enhanced with three new high jewellery pieces: a pair of drop earrings in white gold with 8.89 carats of diamonds, an eye-catching ring in white gold with 6.78 carats of diamonds, and a choker in white gold with 12.66 carats of diamonds.
The Talisman collection became an instant classic as soon as it was launched in 2005, with a pioneering aesthetic that introduced rough diamonds to high jewellery creations for the first time, partnering them with polished diamonds in a dazzling juxtaposition of rough and smooth, and of perfection and idiosyncrasy.
Talisman high jewellery cocktail earrings in yellow gold with 26.62 carats of diamonds – yellow rough diamonds and white polished diamonds.
Joining the collection this holiday season is a pair of spectacular teardrop cocktail earrings with yellow rough diamonds and white polished diamonds available in either yellow gold with 26.62 carats of diamonds or white gold with 15.81 carats of diamonds. There are also two new cocktail rings: in yellow gold with yellow rough diamonds and white polished diamonds weighing 3.99 carats, or white gold with blue-green rough diamonds and white polished diamonds weighing 5.97 carats. A new charm necklace, charm bracelet and hoop earrings with rough and polished diamonds, meanwhile, are available in rose, yellow or white gold, as are a new set of three stacking rings featuring baguette-cut, marquise-cut and trilliant-cut diamonds.
On top of all this is a new collection sprinkled with De Beers magic, called Snow Dance, which recalls the ethereal charm of snowflakes dancing in the air. In this it connects with the similar spirit of the brand’s recent Ellesmere Treasure set, a celebration of the Canadian Arctic. It features a bracelet and a transformable necklace that can be worn at two lengths and also turns into a pendant, as well as diamond drop earrings in white and four hues from dark yellowish green to deep brownish orange.