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Style/ News & Trends

BTS become the first K-pop band to make it onto the Forbes Celebrity 100 List

Map of the Soul: Persona, the Bangtan Boys’ latest studio album, peaked at number one on the US Billboard 200 and is the bestselling album in South Korean history

BTS are the first K-pop band to make the Forbes Celebrity 100 List.

Taylor Swift tops the usual suspects on the Forbes Celebrity 100 List released on Wednesday with US$185 million in pre-tax income. Kylie Jenner and Kanye West follow not far behind.  

Guinness World Records has certified their latest studio album, “Map of the Soul: Persona”, released this year, as the bestselling album in South Korean history

But a name that will delight K-pop fans is that of BTS, who appear at number 43 with US$57 million. This marks the first K-pop act and the highest paid boy band on the list.

BTS have won over international audiences in the past two years with bestselling albums.
BTS have won over international audiences in the past two years with bestselling albums.

The South Korean boy band, formed in 2013, has enjoyed international acclaim in the past two years with bestselling albums.

Guinness World Records has certified their latest studio album, “Map of the Soul: Persona”, released this year, as the bestselling album in South Korean history. It peaked at number one on the US Billboard 200, as did their previous Korean-language studio albums, “Love Yourself: Answer” and “Love Yourself: Tear”.

“BTS World”, the original soundtrack album for the boy band’s new mobile game BTS World, took the 17-year veteran “Winter Sonata” off #1 spot as bestselling original soundtrack of all time in South Korea.

Forbes notes that a considerable percentage of their earnings came from the Love Yourself World Tour as well as the extended Love Yourself: Speak Yourself Stadium Tour which sold-out in stadiums across North America, Europe and Asia.

Billboard Boxscore reported that BTS’ first North American stadium tour in May, with shows at the Rose Bowl in Pasadena, Soldier Field in Chicago and MetLife Stadium in New Jersey, sold almost 300,000 tickets and grossed US$44 million in sales. Their two headliners at the Rose Bowl stadium earned US$16.6 million, which Billboard cited as the “single highest-grossing engagement in the venue’s Boxscore history”.

The South Korean supergroup have monetised their name with international endorsements from big brands such as Hyundai, VT Cosmetics, LG, Puma, Coca Cola and Lotte Duty Free.

BTS perform on ABC’s Good Morning America show in Central Park in New York City on May 15, 2019. Photo: Reuters
BTS perform on ABC’s Good Morning America show in Central Park in New York City on May 15, 2019. Photo: Reuters

In 2019, Dior’s artistic director Kim Jones designed ensembles for the band’s Love Yourself: Speak Yourself tour, the first time Dior has ever created men’s stagewear for a pop band.

The Bangtan Boys are showing no signs of slowing down, as fans expect a new album to be released later this year.

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