Apple CEO Tim Cook (right) and Apple chief design officer Jony Ive celebrate as members of the media inspect new Apple products at 2019’s biggest Apple launch. Photo: EPA-EFE
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https://scmp.com/magazines/style/news-trends/article/3026663/all-new-iphone-11-pro-and-pro-max-apple-watch-series-5 News & Trends
The all-new iPhone 11, Pro and Pro Max, Apple Watch Series 5 and iPad – everything you need to know
- Besides all the new products, Apple Arcade gaming will launch on September 19, there’s a free Apple TV Plus subscription with any new device, and you can design your own timepiece at the Apple Watch Studio in-store or online
CEO Tim Cook unveils the iPhone 11 at an Apple event at their headquarters in Cupertino, California, US. Photo: Reuters
Listen carefully, tech junkies – Apple just announced a slew of new products, including new iPhones, a new iPad and a new Apple Watch.
Meanwhile we finally have a date for the imminent launch of subscription TV service Apple TV Plus and gaming platform Apple Arcade.
Other headline announcements include the news that top tech could be getting more affordable thanks to Apple Trade-In, as well as the date New York’s flagship Apple Fifth Avenue will be reopening – at twice the size.
On Tuesday, September 10, Apple invited journalists, Wall Street analysts, and VIPs to the Steve Jobs Theater on its new Apple Park campus in Cupertino, California, to announce its most anticipated products of the year.
Apple's product announcements are a Silicon Valley tradition, dating back more than 20 years. Apple's top executives get up on stage, show off the company's new products, and explain what makes these gadgets “magical” and the “best ever”.
We had a pretty good idea of what to expect on Tuesday, thanks to a handful of leaks and reports from reputable publications. But we finally got the complete, official story when the event kicked off – in the early hours of Wednesday, September 11, across East Asian time zones.
Here’s everything Apple announced at its big iPhone 11 event:
It’s here – the iPhone 11!
The Apple iPhone 11 was unveiled at Cupertino, California, US, and includes camera enhancements and improved battery life. Photo: Bloomberg
The iPhone 11’s key specs and features:
6.1-inch Liquid Retina screen.
Aluminium and glass design.
A13 Bionic chip, which Apple calls the “fastest CPU and GPU ever in a smartphone”, capable of 1 trillion operations per second.
Spatial audio that supports Dolby Atmos.
Two rear camera lenses: 12-megapixel wide-angle lens, and a new 12-megapixel ultrawide camera with a 120-degree field of view.
New camera modes, including night mode; 4K video at 60 frames per second.
New QuickTake video feature: Hold the shutter button to start taking videos without switching to video mode.
Improved selfie camera with a slow-motion feature called “slofies”.
Faster Face ID.
Bigger battery than last year's iPhone XR, for one extra hour of life (about 15 to 16 hours).
Six new colour options: white, black, yellow, red, lavender, and green (blue and coral from last year are out).
The latest software, iOS 13.
The iPhone 11 starts at US$699.
The iPhone 11 Pro
Apple’s new iPhone 11 Pro features three different 12-megapixel camera lenses.
The iPhone 11 Pro’s specs and features:
5.8-inch Super Retina XDR screen with a 2-million-to-1 contrast ratio, HDR 10 and Dolby Vision.
Spatial audio, Dolby Atmos.
A13 Bionic chip, which Apple calls the “fastest CPU and GPU ever in a smartphone,” capable of 1 trillion operations per second.
Improved battery life: four hours more than last year's iPhone XS.
Fast-charging 18-watt adaptor.
Colour options are midnight green (new), space grey, silver, and gold.
The latest software, iOS 13.
The new “Pro” camera system:
12-megapixel wide-angle lens.
12-megapixel telephoto lens.
12-megapixel ultrawide lens with a 120-degree field of view.
Telephoto and ultrawide work together to zoom in or out. Can take multiple shots from one vantage point.
New Deep Fusion feature coming later this year shoots nine images, selects the best pixels, and optimises for details and low noise. A neural engine is responsible for making your image look great.
New camera modes, including night mode; 4K video at 60 frames per second.
A new QuickTake video feature: Hold the shutter button to start taking videos without switching to video mode.
Improved selfie camera and faster Face ID.
The iPhone 11 Pro starts at US$999.
Apple’s all-new iPhone 11 Pro Max has officially been unveiled.
The iPhone 11 Pro Max's specs and features:
6.5-inch Super Retina XDR screen with a 2-million-to-1 contrast ratio, HDR 10, Dolby Vision.
Spatial audio, Dolby Atmos.
A13 Bionic chip, which Apple calls the “fastest CPU and GPU ever in a smartphone,” capable of 1 trillion operations per second.
Improved battery life: four hours more than the iPhone XS Max.
Fast-charging 18-watt adaptor.
Colour options are midnight green (new), space grey, silver, and gold.
The latest software, iOS 13.
The new “Pro” camera system:
12-megapixel wide camera.
12-megapixel telephoto camera.
12-megapixel ultrawide camera with a 120-degree field of view.
Telephoto and ultrawide work together to zoom in or out. Can take multiple shots from one vantage point.
New Deep Fusion feature coming later this year shoots nine images, selects the best pixels, and optimises for details and low noise. A neural engine is responsible for making your image look great.
New camera modes, including night mode; 4K video at 60 frames per second.
A new QuickTake video feature: Hold the shutter button to start taking videos without switching to video mode.
The iPhone 11 Pro Max starts at US$1,099.
The Apple Watch Series 5
The Apple Watch Series 5 comes in a variety of finishes, including aluminium, titanium, stainless steal and ceramic
The Apple Watch Series 5’s notable specs and features:
Always-on Retina display never sleeps, so the watch face is always visible.
18-hour “all-day” battery life.
Built-in compass so you can see latitude, longitude, and incline.
Every cellular model now has international emergency calling, so you can call emergency services in 150 countries around the world by holding down the side button, even without your iPhone.
The latest software, watchOS 6.
More case finishes:
Aluminium: gold, silver, space grey.
Stainless steel: gold, space black, and silver.
New titanium: titanium and space black.
New ceramic: white.
New Nike models and Sport Bands, Sport Loops, and watch faces.
New Hermès models in space-black and polished stainless-steel cases, and new bands with classic prints.
Apple Watch Series 5 GPS models start at US$399, while cellular models start at US$499, and will hit US stores from September 20.
The Apple Watch Series 3 is also still available, with a new starting price, US$199.
The seventh-generation iPad
Apple’s new seventh-generation iPad is slightly bigger than its predecessor.
The seventh-generation iPad specs:
10.2-inch (25.9cm) Retina display, with nearly 3.5 million pixels.
Touch ID.
A10 Fusion chip.
Smart connector for connecting Apple's Smart Keyboard.
Apple Pencil support.
iPadOS, Apple's new operating system for iPad.
8-megapixel rear camera.
The seventh-generation iPad replaces the sixth-generation 9.7-inch (24.6) iPad.
It starts at US$329 and costs US$299 for education customers. It ships on September 30.
Release dates for Apple’s latest software and services
The Apple Watch Series 5 is displayed for the first time. Photo: Bloomberg
Apple Arcade, the company's new game-subscription service, will be available on September 19 in 150 countries for US$5 a month for the whole family, after customers enjoy a free one-month free trial. Apple said it would add 100 new games to its catalogue in the weeks ahead.
Apple TV Plus, the company's new TV-streaming service, will be available on November 1 in more than 100 countries for US$5 a month for the whole family. You get a free year of Apple TV Plus when you buy a new Apple device, like a MacBook, iPad, iPhone, or Apple TV. Apple said it would add original productions each month.
And iOS 13 and iPad OS, the next major operating system versions for the iPhone and iPad, will launch on September 19.
Other random announcements
Apple CEO Tim Cook chats to NBA basketball stat Anthony Davis, of the Los Angeles Lakers. Photo: Bloomberg
Apple is releasing an Apple Research app later this year, letting people be part of anonymous studies and participate in health research that could lead to innovations to improve health for future generations.
Apple Watch Studio lets you pair any band with any case to create the Apple Watch you want. It’ll be available in Apple Stores and online.
Apple Trade-In is designed to make buying a new iPhone more affordable.
Apple Fifth Avenue, the company's store in the heart of New York City, will reopen on September 20. It will be twice as large as before – making it the largest in the world, Apple said.
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This article originally appeared on Business Insider .