Facebook and Amazon’s AI-selected ads show how businesses can tailor products to consumers in future

  • Experts look to hi-tech future at start of Hong Kong’s two-day Internet Economy Summit attracted 2,000 entrepreneurs, industry icons and executives

In Partnership WithInternet Economy Summit
Artificial intelligence is no longer the stuff of science fiction. Illustration: Giordano Poloni

Artificial intelligence (AI) is no longer the stuff of science fiction.

Anyone online appreciates the uncanny sensation that their activity is being tracked based on the pop-up ads that reflect their latest searches. For good or ill, this is AI in action.

Print option is available for subscribers only.
SUBSCRIBE NOW
Copyright © 2025 South China Morning Post Publishers Ltd. All rights reserved.