Hong Kong researchers build tool to predict personal details from photos on social media

Team from University of Science and Technology says system can predict consumer behaviour

Cheung Pak-ming (left) and Professor James She developed the algorithm. Photo: Winson Wong

Researchers at a Hong Kong university have developed technology that can predict details about social media users by analysing the pictures they share online, without accessing their personal or sensitive information.

The tool, they say, will help to better predict consumer behaviour and tailor advertisements to specific users.

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