Source:
https://scmp.com/presented/business/topics/japan-country-report/article/1935496/cosmetics-japanese-manufacturer
Business

Cosmetics by Japanese manufacturer Albion embody the quest for ultimate Asian beauty

Manufacturer celebrates 60 years and pursues its dream of world’s best

<p>Manufacturer celebrates 60 years and pursues its dream of world’s best</p>

Country Business Reports interviews and articles by Discovery Reports www.discoveryreports.com

Fair skin is an Asian beauty standard embraced in Japan. An old proverb,iro no shiroi wa shichinan kakusu (white skin covers the seven flaws), captures the timelessness of an aspirational idea of beauty culturally rooted in Asia’s largest cosmetics market.