Source:
https://scmp.com/property/hong-kong-china/article/2070693/hong-kong-becomes-more-draw-niche-european-brands-mainland
Property/ Hong Kong & China

Hong Kong becomes more of a draw for niche European brands as mainland customers move away from bigger retail names

Devialet, a Paris company that sells top-end amplifiers, has opened its first Asian outpost in the IFC shopping mall in Central

Co-founder and CEO of Devialet, Quentin Sannie. Photo: SCMP

Hong Kong is still one of the best places to do business in the world, despite the city’s dropping retail sales figures and mainland visitor numbers, according to a French start-up founder, who received part of the company’s investments from the pop superstar Jay-Z.

Devialet, a Paris company that makes pricey and also reference-grade amplifiers, has opened its first Asian outpost in the IFC shopping mall in Central, with its co-founder and CEO Quentin Sannié saying Hong Kong is the first step for the brand to having a stronger Asian presence, and the city remains highly attractive to him.