The future of China’s most popular app WeChat is short videos and live streaming, says creator Allen Zhang

  • WeChat is a relatively late entrant in the short video and live-streaming market, which has seen a surge in popularity during the coronavirus pandemic
  • Over the past five years, the number of daily video messages posted on WeChat has increased 33 times while video content on WeChat Moments is up tenfold

Iris Dengin Hong KongandYujie Xuein Shenzhen
WeChat’s move into video will put the Tencent super app in direct competition with rivals like ByteDance owner of TikTok. Photo: AP

The future of China’s ubiquitous messaging and social media app WeChat will be video and live streaming, according to its creator Allen Zhang, a move that will put the super app in direct competition with rivals ByteDance and Kuaishou.

“Video expression will be a major theme for the next 10 years of content generation,” Zhang told an audience at WeChat’s annual developer conference on Tuesday.

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