Chairman tells staff to stay calm after US slaps crippling ban on ZTE
ZTE can’t buy from American companies, which reportedly provide up to 30% of its components
ZTE’s chairman is urging employees to remain calm -- after the US government banned American companies from selling it any hardware or software for seven years, potentially crippling its smartphone business in its biggest market.
And it isn’t just physical parts: The ban extends to software, too. Android itself is open-source, so ZTE can continue to use the operating system -- but the same may not be true of Google’s Android apps, which require an agreement between the American company and the Chinese handset maker.
If covered by the ban, it would mean no Google Maps, no Gmail, and no Google Play Store -- some of the biggest apps in the world, all missing from ZTE’s handsets.
And that’s where consumers might see an impact. IDC’s Kiranjeet Kaur told us that US consumers will have fewer options on the low end of the market for cheaper smartphones. She said other companies will step up to fill the gap -- but ZTE will have a much harder time finding replacements for American parts.
“The chances of ZTE being able to find alternative component suppliers and still be able to sell in the US look bleak to me,” says Kaur.
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