As TikTok owner ByteDance pushes into video games in a bid to compete with industry heavyweights Tencent Holdings and NetEase, company CEO Zhang Yiming has expressed concern that his employees are spending too much time playing the Genshin Impact, the blockbuster new game from rival developer miHoYo.
In a screenshot shared online, and confirmed to the Post by a ByteDance employee, Zhang was seen posting a message in a group chat on the company’s enterprise collaboration tool Feishu, known as Lark overseas. Zhang lamented in the group that his employees were “talking excessively about [Genshin Impact] during work hours”.