Huaqiangbei, the world’s largest electronics wholesale market area in the Chinese technology hub of
Shenzhen, has become the latest Wonderland for geeks, the way Tokyo’s Akihabara was to otaku during the tech bubble at the turn of the millennium. Amid the warren of closet-sized shops and makeshift stalls, the latest catalogue of
smartphones, LED lights, holograms, electronic parts and every type of gadget imaginable compete for attention and the spending yuan of consumers.
What began as a Sunday market for factories that assemble gadgets and toys for major global brands, Huaqiangbei has evolved in less than 10 years into a communal focus group – where customer feedback and consumer demand are instantly fed back to hardware and software developers – resulting in a stream of new products that get updated within weeks. It has easily
adapted to what consumers want.
It is also the place where the world’s largest market for recreational drones was born, according to Yang Yang, executive deputy secretary general of the World UAV Federation (WUAVF), the organisation behind the annual Drone World Congress and the Shenzhen International UAV Expo, events which highlight the latest advances in unmanned aerial vehicles.