YouTube is exploring NFTs for video creators, CEO says, following Twitter’s support for blockchain-based images

  • YouTube CEO Susan Wojcicki did not say what the team was planning, but it comes as rivals are also exploring the use of NFTs
  • Some enthusiasts hold up NFTs as a better way for creators to make money than relying on platforms like YouTube that control distribution

The YouTube app seen on a smartphone in this illustration taken July 13, 2021. Photo: Reuters

YouTube is exploring adding non-fungible token features for its video creators, chief executive officer Susan Wojcicki wrote to the site’s broadcasters on Tuesday.

Although Wojcicki didn’t say exactly what her team is planning, or when, it marks the first time Alphabet Inc’s Google, YouTube’s owner, is becoming involved with the cryptocurrency collectibles. Several of YouTube’s rivals have already jumped on the trend. Twitter Inc began letting users post NFTs as profile photos and Instagram is reportedly working on a similar offering, according to the Financial Times.
Print option is available for subscribers only.
SUBSCRIBE NOW
Copyright © 2025 South China Morning Post Publishers Ltd. All rights reserved.