Alibaba Cloud pushes new transmission tech to help broadcasters live-stream the Beijing Winter Olympics to a global audience

  • The Alibaba Cloud-powered transmission system, Live Cloud, is being widely used for the first time by Olympic Broadcasting Services, the IOC’s host broadcaster
  • There are more than 20 broadcast organisations using Live Cloud to broadcast the Beijing 2022 Winter Olympic Games to their viewers around the world

People watch a broadcast of a curling competition, shown on a big screen, during the Beijing 2022 Winter Olympics on February 5, 2022. Photo: AP
Chinese e-commerce giant Alibaba Group Holding said it introduced a cloud-based transmission technology for the Beijing 2022 Winter Olympics, enabling broadcasters to live-stream the games to billions of viewers around the world.
Powered by Alibaba Cloud, the new transmission system called Live Cloud is being widely used for the first time by Olympic Broadcasting Services (OBS) as a standard service to licensed broadcasters, the Hangzhou-based company said on Thursday. OBS was established by the International Olympic Committee (IOC) in 2001 to serve as the host broadcaster for all Olympic sporting events.
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