TikTok owner ByteDance doubles down on Pico as it moves senior managers to virtual reality unit

  • The news is another boost for the VR unit after it announced earlier this week a partnership with chip giant Qualcomm
  • Founded in 2015, Pico topped the China VR market with a share of more than 50 per cent in the second quarter, according to IDC

ByteDance has decided to assign three managers from its short video unit to its virtual reality subsidiary Pico Interactive. Photo: Shutterstock

ByteDance has decided to assign three managers from its short video unit to its virtual reality subsidiary Pico Interactive, a start-up that the owner of TikTok acquired last year and signalling its commitment to the futuristic technology.

Song Binghua and Wu Zuomin, currently in charge of entertainment content at short video service Douyin, TikTok’s China version, as well as Ren Lifeng, who co-created Douyin and then headed ByteDance’s Xigua Video app, will join Pico soon, people familiar with the matter but who declined to be named as the information is not public yet, told the South China Morning Post.

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