JD.com extends access to Tencent’s WeChat for three years with US$220 million in stock

  • JD.com is keeping its preferential access to WeChat’s 1.29 billion users, extending a partnership with Tencent that gives it a short cut on the platform
  • The new stock issuance comes after Tencent offloaded US$16 billion in JD shares in December, reducing its stake to 2.3 per cent

The Beijing headquarters of Chinese e-commerce company JD.com seen on June 2, 2020. Photo: Kyodo
JD.com, China’s second largest e-commerce player, has extended its partnership with tech giant Tencent Holdings for three more years in a deal that will continue to give WeChat users easy access to the shopping platform, helping it maintain a unique advantage in driving online sales.

The renewed cooperation will preserve short-cut access to JD.com on Tencent’s dominant chat app, which has 1.29 billion monthly active users, as the companies continue to collaborate in marketing and advertising, technology services and other fields, the e-commerce firm said in an announcement on Wednesday.

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