Apple to make India its own region, using what it ‘learned in China’ to scale in the increasingly critical market

  • The international management reshuffle will give the Asian nation increased prominence inside the tech giant
  • Apple posted record revenue in India last quarter, and has created an online store for the region with plans for first retail outlets in the country this year

Apple is set to identify India as its own region as the market becomes increasingly important to the iPhone maker. Photo: Shutterstock
Apple is reshuffling management of its international businesses to put a bigger focus on India, according to people with knowledge of the matter, a sign of the nation’s growing importance.

The shift will mark the first time that India becomes its own sales region at Apple, which has seen demand surge in the country. That will give the south Asian nation increased prominence inside the tech giant, according to the people, who asked not to be identified because the move hasn’t been announced.

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