Source:https://www.scmp.com/tech/big-tech/article/3261232/tiktok-universal-music-group-seal-new-deal-return-taylor-swift-bts-other-artists-hit-short-video-app
TechBig Tech

TikTok, Universal Music Group seal new deal to return Taylor Swift, BTS, other artists to hit short video app

  • The new licensing pact promises to deliver improved remuneration and promotion for UMG-represented songwriters and artists on TikTok
  • ByteDance-owned TikTok also pledged to remove unauthorised artificial intelligence-generated music from the short video platform

Xinmei Shen
ByteDance-owned TikTok and Universal Music Group have signed in Los Angeles what they describe as a “multidimensional licensing agreement”. Photos: Handout
TikTok is bringing back many of the world’s most popular recording artists – including Taylor Swift, BTS and Drake – under a new licensing deal with Universal Music Group (UMG), even as the hit short video platform faces a sell-or-ban ultimatum from the United States government.
ByteDance-owned TikTok and UMG have signed in Los Angeles what they describe as a “multidimensional licensing agreement” that would deliver significant industry-leading benefits for UMG’s global family of artists, songwriters and labels.
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