TikTok, Universal Music Group seal new deal to return Taylor Swift, BTS, other artists to hit short video app

  • The new licensing pact promises to deliver improved remuneration and promotion for UMG-represented songwriters and artists on TikTok
  • ByteDance-owned TikTok also pledged to remove unauthorised artificial intelligence-generated music from the short video platform

ByteDance-owned TikTok and Universal Music Group have signed in Los Angeles what they describe as a “multidimensional licensing agreement”. Photos: Handout
TikTok is bringing back many of the world’s most popular recording artists – including Taylor Swift, BTS and Drake – under a new licensing deal with Universal Music Group (UMG), even as the hit short video platform faces a sell-or-ban ultimatum from the United States government.
ByteDance-owned TikTok and UMG have signed in Los Angeles what they describe as a “multidimensional licensing agreement” that would deliver significant industry-leading benefits for UMG’s global family of artists, songwriters and labels.
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