Apple is offering a new range of steep discounts for
iPhone 15 models to consumers in mainland China, with online retail platforms bringing prices to a new low amid the US tech giant’s efforts to boost
sluggish sales in the world’s biggest
smartphone market.
The top-of-the-line 256-gigabyte iPhone 15 Pro Max model, for example, on Monday started selling for 7,949 yuan (US$1,100) on Apple’s official online stores on
JD.com and
Alibaba Group Holding’s
Tmall platform – down 2,050 yuan, or 20 per cent off, from its 9,999-yuan price tag when the new series was
released last September. Alibaba owns the South China Morning Post.