Apple slashes prices of iPhone 15 models to new low in China amid heated competition in world’s largest smartphone market

  • Mainland online retailers JD.com and Alibaba’s Tmall on Monday started offering deeper discounts on iPhone 15 models
  • The aggressive price cuts on the two major online platforms show the lengths being taken by Apple to boost domestic demand for its flagship product

In the March quarter, the iPhone’s share of the mainland smartphone market shrank to 15.7 per cent, down from 20.2 per cent a year earlier, amid stiff domestic competition. Photo: Shutterstock
Apple is offering a new range of steep discounts for iPhone 15 models to consumers in mainland China, with online retail platforms bringing prices to a new low amid the US tech giant’s efforts to boost sluggish sales in the world’s biggest smartphone market.
The top-of-the-line 256-gigabyte iPhone 15 Pro Max model, for example, on Monday started selling for 7,949 yuan (US$1,100) on Apple’s official online stores on JD.com and Alibaba Group Holding’s Tmall platform – down 2,050 yuan, or 20 per cent off, from its 9,999-yuan price tag when the new series was released last September. Alibaba owns the South China Morning Post.
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