Source:https://www.scmp.com/tech/big-tech/article/3274006/tiktok-amazon-collaborate-online-shopping-heating-competition-shein-temu
TechBig Tech

TikTok, Amazon collaborate on online shopping, heating up competition with Shein, Temu

  • TikTok users will see Amazon product recommendations on the app’s ‘For You’ feed

Kelly Le
To complete checkout for a purchase without leaving the TikTok app, users need to link their profile with an Amazon account. Photo: Shutterstock
TikTok and Amazon.com have entered into a deal that enables users of the ByteDance-owned platform to directly buy goods from the United States-based e-commerce giant via the popular short video app.

“We’re excited to collaborate with Amazon to offer a seamless and fun shopping experience,” TikTok wrote in a post on Thursday, which did not provide details on how many international markets are covered by this collaboration.

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