JD.com joins video platform Kuaishou in live streaming sales deal in time for China’s midyear shopping festival

  • Although JD.com has its own live streaming platform, Kuaishou’s 300 million daily active users are expected to give the e-commerce specialist a strong boost
  • JD.com announced on Monday that it will host more than 300,000 key live streaming sessions during this year’s 618 shopping festival

A host presents goods for sale online in the Gonoy Clothing Company studio in Guangzhou, China, May 20, 2020. Tapping into live streaming has become a hot trend in China this year. Photo: EPA-EFE

Chinese e-commerce giant JD.com will partner with short video platform Kuaishou to boost its presence in live streaming as a growing number of traditional merchants move sales online following the countrywide lockdowns imposed during the coronavirus pandemic.

The partnership comes ahead of China’s annual midyear 618 shopping festival and could give Beijing-based JD.com and Kuaishou a significant boost in sales from live-streaming to help them compete with e-commerce juggernaut Alibaba, which saw gross merchandise volume (GMV) generated from live-streaming soar 100 per cent year on year in the first quarter.

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